Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I know the Google August core update is done, but we are still seeing significant volatility days later. I posted a large interview with Google’s Danny Sullivan…
Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns. Search is a unique…
Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. High brand visibility means that a brand is easily recognizable, leading to increased awareness, customer trust and, eventually, higher sales. The recent Google search leaak…
YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while growing their channel’s audience and video views. Why we care. This update makes it easier for you to turn video views into website visits, helping to promote products or services…
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care. ECPC is the most light touch of automated bid strategies, so it…
AI winter is a term that describes funding cuts in research and development of artificial intelligence systems. This usually follows after a period of overhype and under-delivery in the expectations of AI systems capabilities. Does this sound like today’s AI? Over the past few months, we’ve observed several key generative AI systems failing to meet the…
Publishers impacted by recent Google algorithm updates might never fully recover to previous traffic levels. That’s one thing that stood out to me in a newly published interview with Google Search Liasion Danny Sullivan, conducted by Barry Schwartz. Ranking improvements possible? Schwartz pointed out examples of websites impacted by recent Google algorithm updates to Sullivan….
Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or no content and sometimes shows ads. Why we care. This update allows advertisers to avoid wasting budget on low-value ad…
Asked to describe his work for a lay audience, Allan Shtofenmakher responds with an unexpected question: “Have you ever seen the movie ‘Wall-E?’” Recalling that the 2008 Disney-Pixar movie’s view of Earth from space was “brown and dusty and just surrounded by tons and tons of space junk,” he cautions, “If we’re not good stewards…
Sam Madden, the College of Computing Distinguished Professor of Computing at MIT, has been named the new faculty head of computer science in the MIT Department of Electrical Engineering and Computer Science (EECS), effective Aug. 1. Madden succeeds Arvind, a longtime MIT professor and prolific computer scientist, who passed away in June. “Sam’s research…
