Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and allows demand from: Google Demand. Authorized Buyers. Open Bidders. SDK Bidding. Why we care. This feature offers publishers the chance to potentially increase revenue through programmatic…
Google confirmed that the November 2023 reviews update is now complete. This update, announced on November 8, 2023, rolled out over a 29-day period. No more announcements. This will be the last time Google will confirm an update to the reviews system/algorithm. “We’ll no longer be giving periodic notifications of improvements to our reviews system,” the company said….
As Google evolves with new AI capabilities, SEO strategies must also adapt. Here’s an overview of key trends and actionable tips to future-proof your presence in search results pages (SERPs). The evolving SERPs SERPs today are dominated by rich results, images, videos, social mentions and AI-powered snapshots. As searchers find answers to their queries directly…
Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process, GA announced on X. Why we care. This new capability helps marketers understand their audience better through Google Ads. It…
Generative AI is revolutionizing SEO, especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude…
Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites through the search partner sites, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned and pirated content….
Google today announced Gemini, a multimodal large language model, and confirmed the AI model will be added to Search and Ads in the coming months. Gemini in Search. Gemini will become available in Search, Ads and other products in the coming months. But Google Search is already testing Gemini, which has reduced the latency of…
The problem of video understanding and generation scenarios has been addressed by researchers of Tencent AI Lab and The University of Sydney by presenting GPT4Video. This unified multi-model framework supports LLMs with the capability of both video understanding and generation. GPT4Video developed an instruction-following-based approach integrated with the stable diffusion generative model, which effectively…
As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls…
Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov. 16 – which contained a link to a…
