Mathew

Google is rolling out programmatic bidding for limited ads

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and allows demand from: Google Demand. Authorized Buyers. Open Bidders. SDK Bidding. Why we care. This feature offers publishers the chance to potentially increase revenue through programmatic…

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6 areas to focus on

As Google evolves with new AI capabilities, SEO strategies must also adapt.  Here’s an overview of key trends and actionable tips to future-proof your presence in search results pages (SERPs). The evolving SERPs SERPs today are dominated by rich results, images, videos, social mentions and AI-powered snapshots.  As searchers find answers to their queries directly…

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Google Analytics 4 audiences are rolled out on Google Ads

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process, GA announced on X. Why we care. This new capability helps marketers understand their audience better through Google Ads. It…

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10 ways to leverage generative AI for advanced SEO

Generative AI is revolutionizing SEO, especially for large websites dealing with complex technical challenges.  AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.  Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude…

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Google advertisers can now opt out of Search Network

Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites through the search partner sites, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned and pirated content….

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Tencent AI Lab Introduces GPT4Video: A Unified Multimodal Large Language Model for lnstruction-Followed Understanding and Safety-Aware Generation

  The problem of video understanding and generation scenarios has been addressed by researchers of Tencent AI Lab and The University of Sydney by presenting GPT4Video. This unified multi-model framework supports LLMs with the capability of both video understanding and generation. GPT4Video developed an instruction-following-based approach integrated with the stable diffusion generative model, which effectively…

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