Mathew

Google Ads tightens rules on Gambling Certification recertification

Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if their business has significantly changed since their original certification. Why we care. This update means that any significant changes to an…

Read More

Is it time to rethink your Google Ads strategy?

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.  We inherited the…

Read More

Google Ads Introduces New Masthead Format Requirements Page

Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While the specific requirements for YouTube masthead ads remain unchanged, this move to consolidate guidelines into…

Read More

CrisperWhisper: A Breakthrough in Speech Recognition Technology with Enhanced Timestamp Precision, Noise Robustness, and Accurate Disfluency Detection for Clinical Applications

  Accurately transcribing spoken language into written text is becoming increasingly essential in speech recognition. This technology is crucial for accessibility services, language processing, and clinical assessments. However, the challenge lies in capturing the words and the intricate details of human speech, including pauses, filler words, and other disfluencies. These nuances provide valuable insights into…

Read More

Google Ads unveils advanced performance planner for YouTube campaigns

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign…

Read More