Mathew

Microsoft Advertising September product roundup

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. Key updates: Enhanced Display and Video Ads: Starting this month, advertisers can access new bidding…

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Enhancing Machine Learning ML Education Through No-Code AI: Integrating Lightweight AI Tools in Non-Technical Higher Education Programs

  Integrating No-Code AI in Non-Technical Higher Education: Recent developments in ML underscore its ability to drive value across diverse sectors. Nevertheless, incorporating ML into non-technical academic programs, such as those in social sciences, presents challenges due to its usual ties with technical fields like computer science. To overcome this barrier, a case-based approach utilizing…

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Daily Search Forum Recap: September 2, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Analytics now has benchmarking data in GA4. Google Search finally supports AVIF files. Google is testing new shopping search design. Google Ads has product category-level insights….

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Google Analytics 4 Benchmarking Data

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so you can benchmark how well or poorly you are doing. This may have first been spotted by Brais Calvo Vázquez on LinkedIn, which…

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Daily Search Forum Recap: August 29, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Yelp sued Google, the search marketing industry found it funny. Google has a new tag diagnostic and consent management setup for Google Ads. Google says it does…

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