The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair…
Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. The feature will initially launch in Google Ads to make…
Google has stopped showing indented results in the Google search listings. Google has historically showed an indented search result under the main result when it was from the same domain but over the past few weeks, Google stopped indenting those results. What changed. Danny Sullivan, the Google Search Liaison, posted “We stopped doing “indented results”…
It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are…
Google Search Generative Experience is now able to generate images, just like other AI-generation tools but in the new experimental search interface. Plus, Google SGE can also provide written drafts, so you can see and change responses sooner. SGE image creation. Google wrote that today it is “introducing the ability to create images with our…
In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at…
Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your…
Human scientists can explore the depths of the unknown and make discoveries requiring various undetermined choices. Armed with the body of scientific knowledge at their disposal, human researchers explore uncharted territories and make ground-breaking discoveries in the process. Studies now investigate if building AI research agents with similar capabilities is possible. Open-ended decision-making and…
Hair is one of the most remarkable features of the human body, impressing with its dynamic qualities that bring scenes to life. Studies have consistently demonstrated that dynamic elements have a stronger appeal and fascination than static images. Social media platforms like TikTok and Instagram witness the daily sharing of vast portrait photos as…
Neural Radiance Fields (NeRF) is a powerful neural network-based technique for capturing 3D scenes and objects from 2D images or sparse 3D data.NeRF employs a neural network architecture consisting of two main components: the “NeRF in” and the “NeRF out” network. The “NeRF in” network inputs the 2D coordinates of a pixel and the…
