Mathew

How to navigate legal challenges and ensure compliance

Artificial intelligence (AI) is poised to become a vital tool for brands seeking to enhance their online presence.  However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate.  In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced…

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Trends in paid search to watch in 2024

The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI. So, what is 2024 shaping up to be, and…

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