Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. 1. Learn from last year Start by reviewing last year’s campaign wrap-ups to…

The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO Sundar Pichai is “confident” that won’t happen. “It’s important to us to connect users with what’s out on the web, and we are working deeply to make sure that continues…

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example. Years ago, when working with retailers selling products from many different brands, you typically make a separate…

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. 1. You require fast…

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising.  In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes.  While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Advertisers who switched from…

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday.  The case, U.S. et al v. Google, focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against…

Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses.  However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. I’ve worked with several…

Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high…

Google’s Gary Illyes answered a question on why one might see a sudden spike in indexed URLs by Google Search. The short answer is that there can be a ton of reasons, so it is hard to answer the question without the specific domain. But Gary did say these three reasons why Google might increase…

While we know the Google Search Generative Experience in the United States ends in December 2023, the India and probably Japan rollout ends a few months later in February 2024. Does that mean SGE will roll out fully in the US a few months prior to the full rollout in other countries? When I got…