Mathew

Google August 2023 Core Update rollout is now complete

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they…

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Google to make political ads disclose AI content

Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg. Why we care. Tackling fake news and enhancing online safety could boost people’s trust in the…

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How to create, measure and analyze

As a website’s content grows, its organization and structure often suffer.  Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines.  This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution. You…

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Optimizing a Contact Us page for Google E-E-A-T

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first…

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Modern link building starter guide

I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation.  These are good skills, but the best…

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How SEOs can deal with unwanted adult-intent traffic

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces.  Here is why this is a problem and what can be done about it. When non-adult sites rank for adult searches It’s important to understand that “adult-intent traffic” and…

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