X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge. Explaining his decision at the time, Dorsey posted: “This isn’t about free expression. This is about paying for reach. And…
Making the most of your SEO strategy with limited resources can be challenging. However, there are simple and cost-effective actions you can pursue to tackle common hurdles in resource-constrained enterprise organizations. Incorporating AI to save time and establishing smoother cross-department communication for enhanced efficiency are some effective steps. Jessica Bowman, an enterprise SEO consultant, and…
Google Ads API v12 will sunset on September 27, 2023. Developers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer supported, requests using it will fail,…
A captivating puzzle awaits resolution in scientific exploration—proteins’ intricate and multifaceted structures. These molecular workhorses govern essential biological processes, wielding their influence in fascinating and enigmatic ways. Yet, interpreting the complex three-dimensional (3D) architecture of proteins has long been a challenge due to limitations in current analysis methods. Within this intricate puzzle, a research…
A recent study has highlighted the effectiveness of natural language feedback in improving the performance of language models. A team of researchers from KAIST has introduced a new SelFee model designed explicitly for self-feedback and self-revision generation. Unlike previous approaches, SelFee does not require external, significant language or task-specific models to generate high-quality responses….
Bing Chat now works in Chrome, Google’s web browser. Microsoft initially launched Bing Chat to work only on its own browser, Edge. Then Microsoft began testing Bing Chat support on other browsers, such as Chrome and Safari, but it was not fully available to all users. Chrome support for Bing Chat. Mikhail Parakhin, the CEO…
Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Why we care. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 million “monthly active orderers” as they shop. 1. Instacart’s 2023 ad revenue. Instacart reported $406…
Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. While there are still some concerns around the accuracy of AI-generated content, as well as omissions leading to some information being taken…
We all want to demonstrate strong results for our clients or stakeholders. But sometimes, pushing to an extreme can undo our efforts. This is much more obvious between different disciplines and departments. For example, designers (or UX / CRO specialists) may think they can increase a site’s conversion rate by 10% by cutting content and…
Here is a room a the Google office in Zurich that is super fancy. You have a brick wall, fireplace, chandelier, mirror, sconces, a fancy globe, nice sofa, wooden cheese game, and a fancy rug. I spotted this on Instagram. I do feel like I covered some items from this room before… This post is…
