Mathew

TikTok starts serving ads in its search results

TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the app’s search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. The tool is not a standalone product, but an extension of…

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The 5 degrees of link relevance

SEO is easy enough, in theory. The strategies are obvious if you’ve been around the block. What’s hard about SEO is the actual execution and implementation. The consistency. On a daily basis.  Nowhere is this more obvious than link building. This article will explain why. You’ll also learn how to use the “5 degrees of link relevance”…

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CTV ad spend hits record-breaking $1 billion in June

Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household supplies and beverages – which rocketed by more than 300% year-over-year. Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly (even as the report…

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SEO KPIs to track and measure SEO success

If something can be measured, it can be improved.  By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing.  SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and…

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YouTube trials smaller ‘Skip Ads’ button

YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. The CTA button’s new look features: Smaller text A background with reduced opacity A curved border No capital letters in the word ‘Ads’ Here is a preview of the new button: In comparison to the older version: What has YouTube said? A…

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Everything you need to know

GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance.  While certain metrics and dimensions come pre-configured by the tool, others require partial or custom setup by users. This is the case with event parameters, which enable us to obtain relevant information about actions taking place on our website.  Although…

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