Mathew

Using AI chatbots to 10X your keyword research

Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis. However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be rewarded…

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How your approach to content needs to change: People, process and technology

The search and content landscape has significantly changed since the start of 2023.  As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged.  Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This process is becoming…

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