Mathew

IPG Mediabrands urges clients to pause Google PMax campaigns

IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result, according…

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Future-proofing keyword research for SEO`

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past.  While it can provide a glimpse into the popularity of a keyword, search volume doesn’t necessarily equate to relevance, nor does it ensure a successful content strategy. Future-proofing keyword research requires a more…

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Don’t worry about SEO tool scores

No, you don’t have to worry about scores from SEO tools. Google doesn’t even use scores from some of its own tools (e.g., Lighthouse) for ranking. That’s according to Google Search Advocate John Mueller, in the latest #AskGooglebot video. Why we care. Even though Google has said numerous times that Google does not use SEO…

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X (Twitter) paywalls XPro (TweetDeck)

X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign. Why we care. Some people will feel disgruntled about paying for a tool that has historically been free, so may leave the…

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