Mathew

Google Updates Site Names In Search Results

As Google promised, it has updated its support for site names in its search results. Google said it has expanded support for subdomains and also has compiled more information on how site names work in Google Search. Plus, Google had documented a few workarounds for when it does not work. Google said, “We now support…

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New Google Merchant Center policy: AI-generated reviews are spam

A new Google Merchant Center policy on “automated content” says reviews generated using an automated program or artificial intelligence application are considered spam and against the Google Merchant Center policies. Google posted this update here and clarified its existing Merchant Center policies and enforcement. Automated content policy. The new policy reads: “Automated Content: We don’t…

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How to audit your YouTube channel for brand success

Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal.  If you’re not harnessing its full potential, you’re missing out big time.  Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s YouTube…

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