Mathew

TikTok launches ads transparency library

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. Main parameters used for targeting (e.g. age,…

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5 free SEO tools and plugins to try

Are you looking for new ways to save time doing research and competitive analysis? Then these five handy SEO tools and plugins – which are completely free to use – should help: Competitor research: Wayback Machine Data analysis: Copy Selected Links Design and layout: GoFullPage Research and data formatting: Docs Online Viewer Reformat content from…

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Microsoft’s Performance Max is now in open beta

Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being…

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Proposing a new meta tag for LLM/AI

While Google is opening up the discussion on giving credit and adhering to copyright when training large language models (LLMs) for generative AI products, their focus is on the robots.txt file. However, in my opinion, this is the wrong tool to look at. My former colleague Pierre Far wrote an excellent article on Crawlers, search…

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