Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in beta but all marketers are set to transition in the fall. Why we care. With 2,700 stores across 35 states, Kroger is…
Meta has started rolling out a series of updates to enhance the Facebook video experience. The social networking platform has: Introduced new editing tools. Redesigned video Explore. Simplified its video tab. Increased engagement opportunities. Why we care. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook…
Bing Chat now supports visual search, which means you can now upload a photo or take a picture and have Bing Chat respond with answers around those visuals. “Visual Search in Bing Chat is rolling out now on desktop and mobile,” Microsoft Bing posted on its blog. What it looks like. Here is a video…
Negative reviews can be scary for business owners but can also be a chance to grow and improve. How you handle negative reviews affects how potential customers see your business. This article explores the importance of responding to negative reviews, determining why they happened, and tips for addressing dissatisfied customers’ concerns. Negative reviews can help…
SMX Next returns online Nov. 14-15, focusing on what’s working in search now and how to prepare for 2024. Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2023 including algorithm updates, the use of generative AI, New Bing and Google’s Search Generative Experience. Oh, and the end of…
Google may soon be facing fresh legal action over copyright issues from the owner of the Daily Mail. The search engine allegedly has illegally taken hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard. Daily Mail and General Trust (DMGT), the publishing house owned by Lord Rothermere, has reportedly already sought…
Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to…
When your industry is over-saturated, chances for ranking higher on search engines become harder. SEO tools give you keywords variations of your main keyword. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. The challenge is this: how do…
Google is testing an icon or button overlayed on images in the image search results to “see more like this.” I personally do not see this myself, so it must be a test. Brian Freiesleben spotted this and shared a screenshot with me on Twitter – here is one of those screenshots: Brain said that…
Google Search seems to be testing a new feature to help searchers learn to speak in English (and maybe other languages). It is called Practice Speaking and can be triggered in some countries, such as India. Here is a GIF of this feature in action, which was shared with me by Khushal Bherwani on Twitter:…
