Mathew

Everything marketers need to know

Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign ups – just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many…

Read More

Microsoft rolls out AI-generated ad headlines and descriptions

Microsoft is introducing AI-generated headlines and descriptions for ad campaigns. This new service has been launched alongside the company’s new auto-generated assets feature and IF functions for responsive search ads (RSAs). Why we care. AI-generated headlines and descriptions are fantastic tools for advertisers as they offer inspiration when marketers may be struggling creatively, highlight potential improvements…

Read More

How to use AI in digital advertising

Artificial Intelligence (AI) is all the talk across various industries today—and there’s currently no shortage of speculation or articulated benefits in this space. While you may have already explored the capabilities of ChatGPT, Bard or another AI-enhanced tool to generate content for a new email, brainstorm topics for your next blog article—or to gain efficiency…

Read More

How to make your Google Ads brand campaigns more efficient

Are you looking to make your brand campaigns on Google Ads more efficient?  As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Google’s target impression share for brand campaigns.  However, in 2023, with profitability as our focus, we challenged the status quo. Our hypothesis was…

Read More

Google Ireland Dance Class

Here is a photo of the Google dance class from the Google Dublin, Ireland office all together on International Music Day from June 21st. I found this on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and…

Read More