Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level. Automation has had a game-changing impact on PPC marketing over the last…
Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign ups – just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many…
Microsoft is introducing AI-generated headlines and descriptions for ad campaigns. This new service has been launched alongside the company’s new auto-generated assets feature and IF functions for responsive search ads (RSAs). Why we care. AI-generated headlines and descriptions are fantastic tools for advertisers as they offer inspiration when marketers may be struggling creatively, highlight potential improvements…
Artificial Intelligence (AI) is all the talk across various industries today—and there’s currently no shortage of speculation or articulated benefits in this space. While you may have already explored the capabilities of ChatGPT, Bard or another AI-enhanced tool to generate content for a new email, brainstorm topics for your next blog article—or to gain efficiency…
The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the switch from UA to GA4,…
Google has confirmed an issue with indexing content from news publishers and surfacing that content in Google News. Google said it is working to fix the issue but the issue may result in a decrease in traffic from Google News. Google’s statement. Google posted a statement in the Google Search status report saying, “There’s an…
Google has updated its page indexing report in Google Search Console with more “fine-grained” issues. This is just a reporting change and does not change the processing of your website, John Mueller said on Twitter. The issue. Some savvy SEOs noticed a spike in issues being reported this indexing report in Search Console. But Google…
Are you looking to make your brand campaigns on Google Ads more efficient? As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Google’s target impression share for brand campaigns. However, in 2023, with profitability as our focus, we challenged the status quo. Our hypothesis was…
Here is a photo of the Google dance class from the Google Dublin, Ireland office all together on International Music Day from June 21st. I found this on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and…
Google Search can show deals in both a product carousel format and a product grid-type of format. Some of these I think were somewhat showcased last November but over time, they may evolve. Here is a screenshot of Google showing me deals in both a carousel format and in a product grid format: Here are…
