YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching….
Implementing systems in your SEO business is crucial, but starting can feel overwhelming or confusing. You may have attempted it before but gave up due to the complexity or lack of guidance. Perhaps you made some initial progress, but the systems were not effectively implemented and followed. Systemizing your business well can provide ample time…
Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content in top positions that shouldn’t be there. Look no further than A Chronological List of Star Wars Movies & TV Shows, published yesterday on Gizmodo (note: it was updated today…
Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. “We believe it’s time for the web and AI communities to explore additional machine-readable means for web publisher choice and control for emerging AI and research use cases,” Google wrote. Engaging with the community….
Marketers have been growing increasingly concerned about advertising on Twitter. So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. But where are marketers going if Twitter is no longer their go-to option for advertising?…
Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial intelligence (AI). By blending traditional Excel formulas with AI insights, digital marketers can unlock an even more potent combination for superior SEO performance. This comprehensive guide will explore…
Compared to their supervised counterparts, which may be trained with millions of labeled examples, Large Language Models (LLMs) like GPT-3 and PaLM have shown impressive performance on various natural language tasks, even in the zero-shot setting. However, utilizing LLMs to solve the basic text ranking problem has had mixed results. Existing findings often perform noticeably…
The other day Open AI announced that it disabled the browse with Bing add-on to ChatGPT “out of an abundance of caution.” The issue was that some content that was behind a paywall was being consumed and presented to users. Open AI said they disabled it to do “right by content owners” until they fix…
Someone learning to play tennis might hire a teacher to help them learn faster. Because this teacher is (hopefully) a great tennis player, there are times when trying to exactly mimic the teacher won’t help the student learn. Perhaps the teacher leaps high into the air to deftly return a volley. The student, unable to…
On Monday, I reported that Google stopped crawling and indexing Twitter content after Twitter made it so that unregistered (signed-out) users were not able to see tweets. Well, Twitter made a change in the past 24 hours or so that now Google and unregistered users can see the tweet but there is a modal that…
