Mathew

Threads, Meta’s Twitter alternative, to launch tomorrow

Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page: “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow…

Read More

Princeton Researchers Introduce InterCode: A Revolutionary Lightweight Framework Streamlining Language Model Interaction for Human-Like Language-to-Code Generation

ChatGPT, the latest chatbot developed by OpenAI, has been in the headlines ever since its release. This GPT transformer architecture-based model imitates humans by answering questions accurately just like a human, generates content for blogs, social media, research, etc., translates languages, summarizes long textual paragraphs while retaining the important key points, and even generates code…

Read More

UCLA Researcher Develops a Python Library Called ClimateLearn for Accessing State-of-the-Art Climate Data and Machine Learning Models in a Standardized and Straightforward Way

Extreme weather conditions have become a typical occurrence, especially in recent years. Climate change is the main factor to blame for such extreme weather-related phenomena, from the torrential downpours seen in Pakistan that have submerged large portions of the country under water to the exceptional heat waves that have fueled wildfires throughout Portugal and Spain….

Read More

10 things we hate about Google Analytics 4

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up?…

Read More

This Artificial Intelligence-Based Protein Language Model Unlocks General-Purpose Sequence Modelling

The way people study the language of life has been fundamentally altered by comparing the syntax-semantics of natural languages and the sequence function of proteins. Although this comparison has inherent value when seen as a historical milestone that helped improve NLP’s application to the domain of proteins (such as language models), results from the area…

Read More

PPC ad campaign structure in a changing world

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure?…

Read More