The most recent email you sent was likely encrypted using a tried-and-true method that relies on the idea that even the fastest computer would be unable to efficiently break a gigantic number into factors. Quantum computers, on the other hand, promise to rapidly crack complex cryptographic systems that a classical computer might never be…
In the world of Amazon advertising, every dollar counts. The right strategies can turn your ad spend into a powerful engine that fuels growth, drives sales and amplifies your brand visibility. Even so, without careful planning and constant optimization, a hard-earned budget can easily slip away on ineffective campaigns, irrelevant clicks and poorly targeted ads. …
AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Finance. Food and beverage Health. Technology. Video ads. Advertisers will be able to run video ads on mobile (at the top of related questions) or desktop…
Great content is essential, but technical SEO is the foundation that supports it. Even the best content will struggle to succeed if your website can’t be crawled, has rendering issues or suffers from poor indexing. Without a solid technical base, getting to Page 1, earning a link in an AI Overview or driving organic traffic…
Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. What’s new: Crypto exchanges and wallets:…
What if we tell you that you can find all Google services in one place on your PC? Yes, Google has launched a new Windows PC app called “Google Essentials” that will offer users several company services such as Google Photos, Google Drive, Google Messages, Google Play Games and more. This new app will…
Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution, where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. In this webinar, our panel will discuss: The critical role of execution in…
Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Why we care. Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially increasing conversions by 5%. How it works: Microsoft automated bidding optimizes bids at the auction level in real-time….
Zomato, the food delivery service platform is acquiring Paytm’s movie and events ticketing businesses at a whopping ₹2,048 crore. Zomato is a well-known online platform in India which has been expanding its services from food and grocery delivery services to booking live events and concerts. While the entertainment ticketing business is highly dominated by…
SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often waste a lot of time while delivering little in the way of results. Fortunately, Google Search Console (GSC) offers accurate diagnostic information about your website, including rankings and traffic. This…
