Mathew

How to get faster SEO results

Many SEO professionals have been asked by managers or clients, “How long does SEO take?” Usually, the answer is “Somewhere between 4-12 months.” In some cases, it can take as long as 24 months to see a significant return on investment.  This article discusses ways to get SEO results faster through what the late and…

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Google apologizes to advertisers for major Shopping Ads glitch

Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many advertisers frustrated not only by the technical failure but also by Google’s inadequate communication in…

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Google Ads removes Audience Recommendations

Google Ads officially eliminated the audience recommendations feature from the Insights tab, a move that removes automated suggestions for targeting specific audiences. Why we care. The removal of audience recommendations from Google Ads’ Insights tab forces advertisers to take a more hands-on approach to audience targeting. Impact on advertisers. Advertisers will need to manually identify…

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Enhancing Reinforcement Learning Explainability with Temporal Reward Decomposition

  Future reward estimation is crucial in RL as it predicts the cumulative rewards an agent might receive, typically through Q-value or state-value functions. However, these scalar outputs lack detail about when or what specific rewards the agent anticipates. This limitation is significant in applications where human collaboration and explainability are essential. For instance, in…

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Google August Core Update, Big Ranking Bug, DOJ Google Breakup, AI Overview Links, Gemini Research & More

For the original iTunes version, click here. It finally happened: Google released the August 2024 core update; this one should reward small and independent publishers more, should it? Google had another search ranking bug, today, this was a big one. There has been tremendous Google ranking volatility this week, maybe the core update, but…

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Daily Search Forum Recap: August 16, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released the much anticipated August 2024 core update, it will take a month to roll out and may help smaller publishers. Google has a massive search…

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How Google ending continuous scroll could impact ORM

Google’s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click “Next.” Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer for digital marketers and SEO professionals. However, Google’s continuous scroll presented new challenges for online reputation management (ORM) firms….

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