YouTube is increasing the duration of ad breaks on Connected TV (CTV) platforms to provide longer uninterrupted viewing sessions. The move follows successful testing that showed 79% of viewers prefer grouped video ads over shorter, dispersed slots. Key points: YouTube expanding longer ad breaks for Connected TV (CTV) experiences. Aim: Provide longer uninterrupted viewing blocks….
Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. Direct CRM integration for enhanced data insights. Why we care. These tools aim to give…
Watching crowds of people hustle along Massachusetts Avenue from her window seat in MIT’s student center, Dominika Ďurovčíková has just one wish. “What I would really like to do is convince a city to shut down their lights completely, apart from hospitals or whatever else needs them, just for an hour,” she says. “Let…
AnswerAI has unveiled a robust model called answerai-colbert-small-v1, showcasing the potential of multi-vector models when combined with advanced training techniques. This proof-of-concept model, developed using the innovative JaColBERTv2.5 training recipe and additional optimizations, demonstrates remarkable performance despite its compact size of just 33 million parameters. The model’s efficiency is particularly noteworthy, as it achieves…
Google announced its new AI-powered feature Circle to Search feature earlier this year with some advanced capabilities. While the feature is limited to Pixel and some of the high-end smartphones, Samsung has announced the availability of the feature to more users. Now the Circle to Search feature will be available to more Samsung device…
Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. Edna Chavira on August 16, 2024 at 1:48 pm | Reading time: 1 minute SearchBot is thinking … Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time…
A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters. As CTV ad spend is projected to reach $33 billion by…
Google’s commitment to delivering the best search results to its users has led to the development of advanced algorithms to determine the websites that dominate the SERP for any given query. At the core of these efforts is a focus on user satisfaction as a key measure of a website’s quality and relevance. By prioritizing…
Google AI Overviews will now appear for all users in the United States, even if they are not signed into their Google account. Google has confirmed with Search Engine Land that AI Overviews are available for signed-out users in the US after we noticed Google testing it this morning. What it looks like. I just…
Google announced the upcoming sunset of Google Ads API version 15, urging developers to migrate to newer versions to maintain uninterrupted API access. Why we care. Failure to upgrade could result in API requests failing, potentially disrupting advertising operations for businesses. Key details: Sunset date: Sept. 25. All v15 API requests will fail after this…
