Mathew

YouTube tests longer CTV ad breaks

YouTube is increasing the duration of ad breaks on Connected TV (CTV) platforms to provide longer uninterrupted viewing sessions. The move follows successful testing that showed 79% of viewers prefer grouped video ads over shorter, dispersed slots. Key points: YouTube expanding longer ad breaks for Connected TV (CTV) experiences. Aim: Provide longer uninterrupted viewing blocks….

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Meta expands ad attribution tools to boost campaign performance

Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. Direct CRM integration for enhanced data insights. Why we care. These tools aim to give…

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When the lights turned on in the universe | MIT News

  Watching crowds of people hustle along Massachusetts Avenue from her window seat in MIT’s student center, Dominika Ďurovčíková has just one wish. “What I would really like to do is convince a city to shut down their lights completely, apart from hospitals or whatever else needs them, just for an hour,” she says. “Let…

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Answer.AI Releases answerai-colbert-small: A Proof of Concept for Smaller, Faster, Modern ColBERT Models

  AnswerAI has unveiled a robust model called answerai-colbert-small-v1, showcasing the potential of multi-vector models when combined with advanced training techniques. This proof-of-concept model, developed using the innovative JaColBERTv2.5 training recipe and additional optimizations, demonstrates remarkable performance despite its compact size of just 33 million parameters. The model’s efficiency is particularly noteworthy, as it achieves…

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Could your marketing automation be doing more?

Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. Edna Chavira on August 16, 2024 at 1:48 pm | Reading time: 1 minute SearchBot is thinking … Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time…

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Google Ads API v15 to sunset Sept. 25

Google announced the upcoming sunset of Google Ads API version 15, urging developers to migrate to newer versions to maintain uninterrupted API access. Why we care. Failure to upgrade could result in API requests failing, potentially disrupting advertising operations for businesses. Key details: Sunset date: Sept. 25. All v15 API requests will fail after this…

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