Mathew

MIT chemists synthesize plant-derived molecules that hold potential as pharmaceuticals | MIT News

  MIT chemists have developed a new way to synthesize complex molecules that were originally isolated from plants and could hold potential as antibiotics, analgesics, or cancer drugs. These compounds, known as oligocyclotryptamines, consist of multiple tricyclic substructures called cyclotryptamine, fused together by carbon–carbon bonds. Only small quantities of these compounds are naturally available, and…

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How any brand can succeed

Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that you can’t work without them. Lead generation advertisers today have access to tools like broad…

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8 questions to ask your new PPC clients

Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge.  On the other hand, the PPC client’s trust in you is at an all-time low (because you just started working together), so it’s easy to feel a…

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Why SEO’s oldest tactic must evolve now

A bulletproof case for ditching the outdated editorial calendar in favor of a better, faster, and more impactful path to SEO results. Edna Chavira on August 14, 2024 at 9:06 am | Reading time: 1 minute SearchBot is thinking … Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have…

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Google AI Overviews volatility: Rise, fall, repeat

The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the month, according to new data from enterprise SEO platform BrightEdge. While AI Overviews now have a “stronger presence” compared to June, the visibility of Google’s AI-generated answers previously appeared on…

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U.S. considering forcing a Google breakup

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws, according to Bloomberg: Chrome, Google’s web browser. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model. Android, Google’s operating…

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