Mathew

How to succeed in the era of AI-driven search advertising

Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization. With the rise of LLMs as an alternative to traditional search, we’re also witnessing huge disruption to Google’s search business.  This article explores the latest trends, tools and strategies to help you navigate the evolving…

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Unlock AI’s potential in paid media creative

Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Likewise, advancements in PPC have changed how teams think about technology’s impact. Methods of targeting, designing creative and structuring campaigns…

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Google Ads API v17_1 introduces new features and enhancements

Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews(): Generates shareable ad preview URLs for enabled and paused asset groups, with expiration dates included. AdGroupAdService.RemoveAutomaticallyCreatedAssets(): Allows removal of automatically created assets linked to Responsive Search Ads. New ASSET_GROUP change status…

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The design thinking approach to enterprise SEO

Design thinking is an iterative, user-centric approach to product and software development focusing on the person behind the problem.  In enterprise SEO, design thinking seamlessly integrates SEO features into the core site experience. By focusing on people as the central element in addressing both problems and solutions, design thinking leads to future-proof SEO. Integrating this…

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Maximizing Performance Max: Strategies for ecommerce success

Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses.  Below are the key takeaways…

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Google enhances budget control for Local Service Ads

Google introduced new ad budget features for Local Service Ads, including the ability to set a maximum monthly ad spend limit for certain accounts. Why we care. This update gives advertisers more control over their spending, potentially preventing unexpected budget overruns. Key features: Immediate effect upon setting. Automatic campaign stoppage when limit is reached. Monthly…

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Listening-While-Speaking Language Model (LSLM): An End-to-End System Equipped with both Listening and Speaking Channels

  In the realm of human-computer interaction (HCI), dialogue stands out as the most natural form of communication. The advent of speech language models (SLMs) has significantly enhanced speech-based conversational AI, yet these models remain constrained to turn-based interactions, limiting their applicability in real-time scenarios. This gap in real-time interaction presents a significant challenge, particularly…

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Best practices to boost visibility

Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search.  Branded search refers to the specific terms and keywords closely associated with your brand. This includes: Your brand name. Product names.  Any other trademarked phrases or slogans your…

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