Mathew

Google To Allow Pubic Hair Grooming Ads

Google will update its Google Ads policy on September 3, 2024, to allow public hair grooming services to be advertised on the Google Ads network, including Display, YouTube, and Search. Google wrote: On September 3, 2024, the Google Ads “Sexual content policy – Mature cosmetic procedures” will be updated to allow pubic hair grooming ads…

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Google Explore More With Search Box

Google seems to be encouraging searchers to search more for more types of queries with a new “Explore more with Search” carousel. It shows the searcher other topics, with photos, on what they can search on. This was spotted by Shahank Gupta who shared a screenshot of this on X with me. It was for…

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Google Ads Separate Ad Group Can Remove AI-Theming

Ginny Marvin, Google’s Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove AI-theming (if that is a word) because they are in different ad groups. Now, Ginny is not recommending this but it is an option…

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Daily Search Forum Recap: August 2, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is a Google Ads reporting outage that has been going on for a while now. I posted the monthly Google Webmaster report – worth checking out,…

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How to build lasting relationships with SEO clients

Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones.  However, many businesses overlook the importance of client retention. It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has…

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Google Ads introduces new surcharges for specific jurisdictions

Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for businesses targeting audiences in affected jurisdictions, regardless of the advertiser’s location. By the numbers: 2.5% Canada DST Fee starting Oct. 1. Surcharges apply to…

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