Mathew

Google Ads hit by major reporting glitch, exposing competitor data

Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. Why we care. This outage is impacting advertisers’ ability to manage campaigns and access critical performance data. Details: Down: Report Editor, Dashboards, Saved Reports in web interface. Affected: Products, Product Groups, Listing Groups pages across web, API, and Google Ads…

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Daily Search Forum Recap: July 31, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads launched new PMax reporting and AI generation tools. Google responded to the claims that it was censoring President Trump. Google Ads has click-to WhatsApp message…

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How to make the most of GA4 for SEO

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance.  This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events.  We’ll examine specific…

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