Mathew

8 free tools for PPC reporting

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Additionally, various tools have different benefits, with some better…

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Google adds new PMax reporting, generative AI tools

Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance better, and ensure brand safety across Google’s ad network. Key updates: New reporting tools: Conversion metrics in asset-level…

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Across the pond to scale new heights | MIT News

  Nathanael Jenkins had always wanted to study aerospace engineering, he just hadn’t quite found the right place for it. He had explored options close to his home in Hampshire, U.K., but had never considered studying in the United States. That changed when a family vacation brought him to the MIT campus in 2018. “MIT…

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Zamba2-2.7B Released: A State-of-the-Art Small Language Model Achieving Twice the Speed and 27% Reduced Memory Overhead

  Zyphra’s release of Zamba2-2.7B marks a pivotal moment in developing small language models, demonstrating a significant advancement in efficiency and performance. The model is trained on a substantial enough dataset of approximately 3 trillion tokens derived from Zyphra’s proprietary datasets, which allows it to match the performance of larger models like Zamba1-7B and other…

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How often Google mixes ads into organic results

Google is experimenting with new ad placements in search results, but the frequency remains low. Here’s what you need to know: By the numbers. As shared by Mordy Oberstein, head of SEO brand at Wix: 0.31% of desktop SERPs have ads mixed into organic results 0.01% of mobile SERPs have ads mixed into organic results…

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Website migration checklist: 11 steps for success

Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier or numerous other reasons. However, while migration may seem simple on paper, one misstep can lead to SEO problems, such as: 404 errors. Lost rankings. Missing content. Lost revenue. Before…

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The quickstart guide to marketing automation

Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the…

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