Mathew

What is generative engine optimization (GEO)?

Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival.  Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online.  As GEO and its effects on SEO and…

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Daily Search Forum Recap: July 26, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Gemini added related content and verification links. OpenAI launched its search engine called SearchGPT. Google says don’t use LLMs for SEO advice. Google has a related…

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How to earn media coverage on a budget

Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. As long as you follow a few basic rules, you can earn yourself a handful of foundational…

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Reddit launches Lead Generation Ads

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries. Key features: Mobile-optimized design with auto-populating email fields….

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Brand Protection: The complete guide

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads.  Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. But with fierce competition,…

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