Comparing your website’s organic search performance to the latest industry benchmarks is the best way to contextualize YTD organic search traffic data, adapt SEO and content strategies to maximize results, and set more informed KPIs. Join Steven van Vessum, Director of Organic Marketing at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, as…
After years of back and forth between Google and regulatory bodies, the news finally came in yesterday that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, advertisers had something to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have…
The short answer is, “no.” Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? In other words, will AI eventually replace your job? Early analysis suggests that AI still falls short, particularly in technical SEO analysis. While this study primarily used basic prompts, some users report better results with…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing new link citations in the AI Overviews. Google is also testing saving AI Overviews for later. Google is showing some AI-generated images in some…
This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just 27 days between Thanksgiving and Christmas. On top of that: Hanukkah starts on Christmas, and Kwanzaa is on the day after. Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over…
In the field of Artificial Intelligence, open, generative models stand out as a cornerstone for progress. These models are vital for advancing research and fostering creativity by allowing fine-tuning and serving as benchmarks for new innovations. However, a significant challenge persists as many state-of-the-art text-to-audio models remain proprietary, limiting their accessibility for researchers. Recently,…
The rapid advancement of Artificial Intelligence (AI) and Machine Learning (ML) has highlighted the critical need for large, diverse, and high-quality datasets to train and evaluate foundation models. However, acquiring such datasets presents significant challenges, including data scarcity, privacy concerns, and high data collection and annotation costs. Artificial (synthetic) data has emerged as a…
Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry…
Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Optimizing for PPC conversion rates A common conversion rate optimization (CRO) methodology involves three steps:…
Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the following to ensure the SEO team is doing their job. This question came up in the last SEO…
