AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. It’s a great article, and I encourage you to read it if you haven’t already. I want to expand on what Crowe wrote, focusing…
Bumble, a leading dating app, is taking steps to ensure the authenticity of its users by targeting AI-generated profile photos. This move aims to maintain genuine connections and prevent users from being misled by digitally crafted images. The company has introduced a feature that allows users to report profiles suspected of using AI to…
Search marketers are less satisfied with their jobs than they were a year ago, according to a new Search Engine Land survey. Why we care. Search marketing continues to be a rewarding career. However, any job comes with a variety of challenges and responsibilities that were beyond the scope of the 2024 Search Engine Land…
Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS). How it works. Advertisers can…
Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. Why it matters. This probe highlights growing scrutiny of Google and the data practices of Big Tech in Europe, especially under new regulations like the Digital Markets Act (DMA). Details: The investigation focuses on how Google obtains consent to link…
No matter what products or services your ecommerce business focuses on, elevating the customer experience is the key to unlocking better sales and conversions. In fact, businesses that have placed a strong emphasis on customer experience are not just meeting expectations; they’re exceeding them. The State of Digital Customer Experience Report found that over the…
Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will impact how and where ads can be placed within apps, particularly in private communication spaces, affecting publishers’ monetization strategies. Key changes: “Ads on Dynamic Content” policy replaced with “Ads in…
Instagram has finally started to roll out much-awaited feature for Reels creators, allowing them to add up to 20 audio tracks in a single short video. This development follows recent statements from Instagram head Adam Mosseri emphasising the platform’s shift towards prioritising short-form content. The new feature enables users to craft intricate audio mixes…
Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity in senior positions, there is still a disparity. Additionally, women were more likely to have changed jobs or received promotions more recently than…
Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers. Key points: New users and many existing ones already have access….
