Mathew

Google Ads launches Brand Recommendations powered by AI

Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding. They complement the existing performance recommendations for cost-per-action campaigns, giving advertisers a “full funnel” of…

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6 SEO tactics for home service companies

As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: Nuances that are specific to the home services niche. Elements that apply universally across SEO and local SEO. This article tackles general SEO best practices and uniquely effective tactics for home service providers. SEO best practices for…

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The unexpected origins of a modern finance tool | MIT News

  In the early 1600s, the officials running Durham Cathedral, in England, had serious financial problems. Soaring prices had raised expenses. Most cathedral income came from renting land to tenant farmers, who had long leases so officials could not easily raise the rent. Instead, church leaders started charging periodic fees, but these often made tenants…

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