Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience reach expanding or stagnating? These questions demand more nuanced data. Below are six advanced key performance indicators (KPIs) that Meta…
Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize video creatives, but you may not want to give Google this level of control. So, depending on many caveats, it…
Many redesigned websites fail to improve SEO, often damaging existing rankings and creating challenges for SEO teams trying to recover lost traffic. This can severely affect business visibility, lead generation and sales. I have been handed many a brand new website and asked to “SEO it” when untold damage has been done and significant time…
Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies. This article will address some of the…
To be honest, the Google Search ranking volatility has not cooled at all since the pre-launch of the Google August 2024 core update. But something happened yesterday which caused a bit more of a swing of things in the rankings at Google Search. It is like we have had a constant Google Search ranking update…
Input space mode connectivity in deep neural networks builds upon research on excessive input invariance, blind spots, and connectivity between inputs yielding similar outputs. The phenomenon exists generally, even in untrained networks, as evidenced by empirical and theoretical findings. This research expands the scope of input space connectivity beyond out-of-distribution samples, considering all possible…
Governments and humanitarian organizations need reliable data on building and infrastructure changes over time to manage urbanization, allocate resources, and respond to crises. However, many regions across the Global South need more access to timely and accurate data on buildings, making it difficult to track urban growth and infrastructure development. The absence of this…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search ranking volatility continues, with another big swing yesterday, September 18th. Google is mass suspending Google Business Profiles in some industries and segments. Google again…
Microsoft is testing new sections in the Bing Search results named searches you might like. This can show up as a box with search refinements between a set of search results or as trending searches on the right hand side of the search results. Both variations were spotted by Khushal Bherwani on X – here…
Microsoft may have updated its Bing Places support contact us page. The new page requires you to authenticate yourself, then pick your region, before filling out the form. The form can be reached over here. Lluc B. Penycate spotted this change and posted about this on X, saying, “New Bing Places Support contact method now…
