Mathew

6 ways to use generative AI for your marketing

Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. Marigold’s latest white paper highlights six practical applications of this technology, including: Ideation: Overcome creative blocks and generate fresh ideas Copy Adaptation: Tailor content to different target audiences Image Generation: Produce unique visuals that complement your brand…

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Everything you need to know

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on creatives, data and giving the consumer what they want straight from the Search results. Now is the time to start paying closer attention to your impression levels.  Here’s a recap of everything you need to…

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Navigating the new frontier of brand engagement

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing,…

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Microsoft introduces “Recall” which uses AI to search in Windows: Know what it’s all about

  Microsoft hosted the Surface AI event last night during which the company made several announcements about artificial intelligence (AI) technology. Microsoft also launched new generation of Surface laptops and Copilot Plus PCs with built-in AI hardware. While the Copilot Plus PCs included several advanced AI features, one such AI feature that caught everyone’s attention…

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Has ChatGPT launched its Search product in stealth?

OpenAI didn’t launch its much-rumored ChatGPT Search product last week. Or did it? Has OpenAI quietly launched an early version of ChatGPT Search, as part of the GPT-4o rollout? ChatGPT (the free 4o version) now tells you the sites it is searching to provide its AI-generated answers and crawls and summarizes webpages. And the websites it…

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