Google has added a set of new filters and a website only report in the Enhanced Conversion Coverage data page/report. This can be found in the Google Ads console under the Enhanced Conversion Coverage Data page. Thomas Eccel spotted this and posted about it on X, he wrote, “Google Ads updated their Enhanced Conversion Coverage…
Google is now showing reviews and menu descriptions when browsing photos on a Google Maps, Google Business Profiles listing. So when you scroll through photos, Google will show this content under the photo for some listings. This was spotted by Claudia Tomina who posted a video of this in action on X. She wrote, “Photos…
Google is now showing a blue map pin with a city name under some of the search result snippets. This seems to be rolling out now and seems to be new. It shows you if a specific website is near you or in a specific city, I think. Here is what this looks like for…
For the original iTunes version, click here. Another week and more Google Search ranking volatility, in fact, it has not calmed but we saw even more spikes in the middle of this week. Google Search Console may have a bug with product snippets reporting. Google Search App stopped working Saturday night for a few…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is putting review and menu descriptions under photos in local listings. Google is placing blue map pins with location names in the search result snippets. Google…
Tips for Effective Feature Selection in Machine Learning Image by Author | Created on Canva When training a machine learning model, you may sometimes work with datasets with a large number of features. However, only a small subset of these features will actually be important for the model to make predictions. Which is why…
The leaders of The Climate Project at MIT met with community members at a campus forum on Monday, helping to kick off the Institute’s major new effort to accelerate and scale up climate change solutions. “The Climate Project is a whole-of-MIT mobilization,” MIT President Sally Kornbluth said in her opening remarks. “It’s designed to…
Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.”Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So Performance Max maximizes my revenue”Me: “Nope.” You: “Uhh, OK, then it must be conversionsMe: “No, again.” You: “What? What else is there? Clicks then?”Me:…
AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. I’ve evaluated over 15 leading AI ad…
Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. Ultimately,…
