Mathew

Google unveils new ways to reach streaming audiences

Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Why we care: This new means of doing…

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Google DeepMind Introduces Med-Gemini: A Groundbreaking Family of AI Models Revolutionizing Medical Diagnosis and Clinical Reasoning

  Artificial intelligence (AI) in medicine is revolutionizing how clinicians handle complex tasks such as diagnosing patients, planning treatments, and staying current with the latest research. Advanced AI models promise to enhance healthcare by increasing accuracy and efficiency. The vast array of medical data, such as images, videos, and electronic health records (EHRs), challenges AI…

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Small review site lost 91% of its Google traffic to affiliate-focused SEO content

HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what?, Gisele Navarro highlighted ongoing issues with Google’s product…

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Google, DOJ make closing arguments in antitrust trial

Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall.  Why we care: The outcome of this case could forever change…

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Google restricts promotion of deep fake sexual content

Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity Why we care. Google will issue a warning to advertisers if they violate this policy. Continued violations could result…

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