Mathew

How to boost your marketing revenue with personalization, connectivity and data

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, companies must find new ways to maximize every visitor interaction. Consumers now expect personalized, tailored experiences across all touchpoints, just as they receive on social media. This article explores…

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The future of search is social

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience. In this can’t miss MarTech…

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Top 5 paid search B2B lead gen strategies for 2024

B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Engaging and educating prospects with interactive content. Developing compelling video assets for Performance Max and beyond. Using AI-driven automation….

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