Mathew

Microsoft makes Copilot available to all advertisers

Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today. Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We’ll be watching…

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How to launch a product-led SEO strategy

Today’s SEO landscape is fraught with uncertainty, marked by: Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death.  But what are your options?  One possible escape route is product-led SEO, which focuses your strategy on your customers’ needs, pains and…

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