Mathew

Brave Search unveils AI answer engine

Brave Search introduced a new AI answer engine called Answer with AI. It will produce AI-generated answers “synthesized” from multiple sources for any query. What is Answer with AI. Answer with AI, as the name suggests, uses AI to generate answers to queries directly in the search results. This new Brave Search feature appears above…

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Meta could launch Threads ads this year

Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday (subscription required) report citing multiple sources. Why we care: Brands and marketers will soon have another way to reach their target audiences. Although Threads isn’t at the level of Facebook…

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YouTube escalates war on ad blockers

YouTube has introduced two new measures in its crackdown on ad blockers. There will either be:  Buffering issues. An error message saying “The following content is not available on this app.” Why we care. YouTube is doing all it can to ensure ads are seen by as many of its free users as possible. YouTube’s…

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Google Discover optimization: A complete guide

Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for.  Google Discover is one of the fastest-growing sources of traffic for…

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Ad Strength not used in Ad Rank

Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin.  Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to…

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Upgrade your paid search strategy with Connected TV

As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. But what if you could amplify your impact and reach a wider audience? Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. After this session, you’ll…

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