Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad placements on its platforms. Potential Reach metric. The advertisers suing Meta allege that the Potential Reach…
Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with easy access to creative best practices. Why we care. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be…
Ever since the rollout of ChatGPT in November 2022, many people in science, business, and media have been obsessed with AI. A cursory look at my own published work during that period fingers me as among the guilty. My defense is that I share with those other obsessives a belief that large language models…
Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. The good news is that a project management methodology called…
Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. To encourage other companies to follow suit and contribute to “building a…
Prime Minister Narendra Modi in a meeting with Bill Gates shared how India took the lead in adopting new technologies, especially Artificial Intelligence. During a candid conversation at the prime minister’s residence, Bill Gates praised Indians for proactively embracing technology to improve lifestyle. In a video shared by news agency ANI, PM Modi said,…
Elon Musk’s artificial intelligence startup xAI said on Thursday it will launch an enhanced version of its chatbot Grok. The new version, called Grok-1.5, will be made available to early testers and existing Grok users on social media platform X, formerly known as Twitter, in the coming days, xAI said in a statement. The…
Google has not announced a date for when it will fully launch the Google Search Generative Experience (SGE). We know Google has begun testing SGE in the wild with a small subset of U.S. searchers, in fact, that seemed to have gone live today. But Google has not yet announced when SGE and AI overviews will…
Google has issued a correction from its previous statement in early February that Web Stories no longer showed in Google Image search results, that is not true. What is true is that Google stopped showing the Web Stories icon in the image search results. Plus, Google Search Console had a reporting glitch with Web Stories…
YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning…
