Mathew

How free online courses from MIT can “transform the future of the world” | MIT News

  From full introductory courses in engineering, psychology, and computer science to lectures about financial concepts, linguistics, and music, the MIT OpenCourseWare YouTube channel has it all — offering millions of learners around the world a pathway to develop new skills and broaden their knowledge base with free offerings from MIT educators. “I believe OpenCourseWare…

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Apple retreats in fight to defend App Store in Europe

  Apple made a major concession in its battle to protect the dominance of its App Store on iPhones and other devices in Europe on Tuesday, saying developers will be free to distribute their apps directly to consumers. Apple announced the changes to comply with the European Union’s Digital Markets Act (DMA), which kicked in…

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Google unveils ad tools updates for mobile app developers

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A/B testing. Immersive in-game ads. Geo-based, controlled experiments. The tech giant said the updates are designed to “enhance creativity, diversify revenue and make data-driven…

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6 tips for better PPC ad copy

Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers to visit their site, opening the door to a potential lead or sale. If the ad copy is lacking, they may be deterred from further…

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Microsoft Ads expands Copilot to more advertisers

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. First spotted. The expansion of the program was first flagged by Senior Performance…

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