Google won a court fight with the European Union over a €1.5 billion ($1.7 billion) fine for thwarting competition for online ads, partly atoning for last week’s crushing defeat in a separate judgment for abusing its monopoly powers. Judges at the EU’s General Court in Luxembourg backed the Alphabet Inc. unit’s challenge to a…
Early attempts in 3D generation focused on single-view reconstruction using category-specific models. Recent advancements utilize pre-trained image and video generators, particularly diffusion models, to enable open-domain generation. Fine-tuning on multi-view datasets improved results, but challenges persisted in generating complex compositions and interactions. Efforts to enhance compositionality in image generative models faced difficulties in transferring…
Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager,…
Learn on-page and technical SEO best practices and performance optimization techniques. Edna Chavira on September 17, 2024 at 4:04 pm | Reading time: 1 minute SearchBot is thinking … Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance…
Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh insights into what drives performance. Why we care. Having a solid ad copy strategy as a PPC expert is crucial. However experts of many years are still struggling to assess…
Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities. Why it matters: The holiday season is…
Google made a series of updates to its crawlers and user-triggered fetchers documentation, mostly breaking out the single-page document into multiple pages and documents. But Google also expanded what product each crawler affects with a new section next to each crawler and added a robots.txt snippet for each crawler to demonstrate how to use the…
If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim that “display campaigns don’t work.” This guide will show you how to use display campaigns correctly in all stages of the funnel to make them profitable. Display campaign: Your targeting…
Over the years, Google Business Profile has become much more complex. After years of helping on the Google Business Profile Help Forum, I’ve answered hundreds and hundreds of questions from business owners who have had questions about GBP. Below are some questions that are frequently asked by users just like you. 1. Can random people…
Google’s August 2024 core update started on August 15, 2024 and completed 19 days later on September 3, 2024. Early on, we saw some signs of life for sites hit by the infamous September 2023 helpful content update. But honestly, most of those sites did not see enough traffic rebound to make enough of a dent to make…
