Mathew

Google Ads launches new tool that automatically generates performance reports

Google Ads launched a new tool simplifying the management and automation of tasks within your account. The “Solutions” tool, which is available for free in Google Ads under Tools, enables you to quickly and easily generate reports that show you how your campaigns are performing against your business goals and automate simple management tasks. Solutions explained….

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Daily Search Forum Recap: March 1, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has new structured data carousel beta details for rich results. Google now lets you opt out of place entities in page insights. Google Business Profiles customer…

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How to identify and craft content pillars that boost brand awareness

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and…

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