Mathew

Google investigating Local Services Ads bug

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. This new ad type allows brands to show up in search results when someone directly searches…

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Everything you need to know

It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come. Here’s a complete history of the Google Panda algorithm update. What was the Google Panda update? Google Panda was a major algorithm update that impacted…

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Guide me through a technical SEO audit

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…

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Project management for in-house SEO teams: 6 best practices

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quickly become overwhelming.  This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant…

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