SEO NEWS
Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this access on Sept. 23. Why we care. Auction Insights provides critical competitive data, helping advertisers understand their performance relative to competitors in the same auctions. The removal of these fields from…
Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. This update opens up new opportunities for targeting based on creator content. Why we care….
Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded. Agency teams include executive leadership, marketing channel leaders and cross-functional groups or pods responsible for supporting clients. With the complexity found in most agencies, it can be challenging…
Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search results. That adds a ninth source Google may pull from for your title links. List of title link sources. Here is list of sources Google may use for your title…
ChatGPT has many applications for content and SEO. This article will discuss what to keep in mind when creating ChatGPT prompts for SEO and share an extensive list of SEO-focused prompts to use in your day-to-day work. ChatGPT prompt engineering strategy Before getting into specifics, it is helpful to have a general approach to ChatGPT…
Google’s favoritism of certain types of websites – or itself, in the form of search features and AI Overviews – are the biggest threats facing SEO consultants, according to a new survey from Aleyda Solis. SEO threats in 2024. Google updates that favor certain types of sites (e.g., user-generated content, big brands) in the search…
Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative AI, the way we approach search has fundamentally changed and clinging to outdated concepts won’t get us far….
Google has greatly expanded and clarified its documentation around how Search Appearances work within the Google Search Console reports. Google wrote on X, “We improved our documentation on Search Appearances supported in Search Console.” Daniel Waisberg from Google said, “I’ve been asked about this 1000 times, hope you’re all happy now.” The documentation now shows…
Microsoft now has these refinement cards or boxes directly in the Bing Image Search results interface. In these cards, Bing will show you a refinement option for your query with example photos you might find for that refined search query. I spotted this via Frank Sandtmann on Mastodon who wrote, “I don’t think I have…
Martin Splitt from Google said on the latest SEO office hours that having lots of nofollow or noindex tags or attributes on your site does not signal to Google that you have quality issues with your site or many low quality pages. The question was, “Can using a lot of nofollow or noindex tags signal…