SEO

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging.  As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more…

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. This article will examine some of the key trends shaping the future of AI in content marketing and…

There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug. The Google Ads audience insights report can help you better understand who your customers are by surfacing the…

Google launched its try on feature a year or so ago and now Google may have just added a new icon to visualize the try on feature. Below is a screenshot of it on Google Ads for lipstick. When you click on the the face/emoji/icon at the top left of the ad, below you will…

Google has made several changes to its indexing API quota and pricing information document for clarification purposes. Google said this was to clarify “the default quota is for setting up the Indexing API, and how to request approval and quota. Also corrected a documentation error for DefaultRequestsPerMinutePerProject quota (it’s always been a 380 quota).” The…

This week, I interviewed Danny Sullivan, Google’s Search Liaison, with the goal of better understanding where Google Search quality is at right now, where it is going in the future, and what we, as content creators and search marketers, need to know. The interview primarily focused on the latest core updates, including the infamous September…

It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search ranking volatility in the Google Search results. The tools are all still heated and the chatter within the SEO community is still pretty…

This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it, days after the core update completed. I also posted a huge interview with Google’s Danny Sullivan on the core update. I posted the big Google Webmaster Report for September 2024….

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns.  Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.  Search is a unique…