SEO

Google is testing an image box that you can click on and expand to reveal images. Google’s mobile search results can show an image link, that if you click on reveal an image grid section. If you don’t click on it, it won’t show the images. This was spotted by Khushal Bherwani who shared a…

There is a bug with the Google Business Profile agency dashboard where owners and managers cannot accept new invites. The issue started a few days ago, Google is aware of the bug and working on fixing the issue. There are several threads about the issue in the Google Business Profiles Forum with the complaints starting…

Google has added to some listings in the local panel in its search results a “Share” button within the three dots in that listing. Previously, the three dots had the ability to suggest an edit, learn more about the data and maybe claim the listing. Now Google brought back the share feature from 2017 within…

Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s Search Liaison, said, “we’ve long used “openness” as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries.” What changed. Earlier this month a report showed Google ranked open…

For the original iTunes version, click here. The Google search results have been very volatile the whole past week, and most SEOs think Google will confirm another algorithm update before 2023 comes to a close. Google Groups is no longer ranking as well in Google Search. Google said it has taken steps to combat…

Google is reviewing complaints regarding an ad policy update that enforces tighter restrictions on consumer financial products and services. Following the rollout, marketers have complained that the policy is so “overarching”, it is causing issues for advertisers outside the consumer finance sector. Why we care. If your Google Ads campaigns are facing disapproval or limitations…

You have a client emailing every half an hour asking if that analysis you promised is ready. Your boss is demanding your end-of-year self-appraisal, and you still haven’t started your clients’ monthly reports.  Life as a search marketer – freelance, agency, or client-side – is full of deadlines.  So, how can you better structure our…

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers.  This article aims to clearly define these risks, analyze scenarios of how AI could replicate or plagiarize your work, and offer practical tips to protect yourself…

Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers. The agency has coined this capability…

YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible creators with channel memberships can use this benefit at no extra cost to promote the perks of their memberships. Why we care. This promotion is designed to give viewers a taste of…