SEO

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include: 1 in 4 companies have already implemented generative AI for marketing content, with another 45% or surveyed marketers planning to implement by the end of 2024. Early…

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. Leveraging its machine learning technology, Google then…

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble-bragging online.  But since creating the policy, reputable publishers including Gannett (here and here) and Sports Illustrated were accused of using generative AI to create…

Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to maximizing revenue and profitability. Enter the world of predictive analytics, where the key to above-and-beyond search performance lies in…

Google Ads is among the most effective and complicated platforms in the world. With a complex PPC platform, how can you be sure you’re getting the best bang for your buck?  Something not often addressed is Google Ads’ dual aim of generating revenue for advertisers and for itself – and not necessarily in that order….

Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Why we care. This new feature gives deeper insights into your current measurement setup, allowing you to assess what’s…

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers.  This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. B2B advertising in 2023: Google vs. LinkedIn Google has not had a banner year from a B2B perspective….

Just a photo from the Google Dublin office that reminded me of going down the Google brick road… I found this on Instagram and it caught my eye. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share…

Google now can show if a price is the lowest it has been in a 30-day period. This can show in the product listing results for your Google search results. Google will add the green font to the discounted price but also add the words “30-day low” to the result. Brian Freiesleben shared a screenshot…