SEO

The executive in charge of Google Ads, Jerry Dischler, stepped down after more than 15 years with Google. Google wouldn’t say whether Dischler will stay with the company, only that he would take on a “new challenge.” Google confirmed to Search Engine Land that the decision was not related to the recent federal antitrust trial….

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences.  Join ActionIQ and Snowplow to learn the value of…

A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s Funnel breaks down a proven three-stage framework to help you attract your target audience, create compelling content that drive engagement, and convert readers into customers. It outlines the metrics and KPIs to track at each stage, so you can…

LinkedIn has introduced new tools and upgrades to assist marketers in measuring their ad campaigns more effectively: New Conversions API (CAPI). Website Actions. Document ads upgrades. Why we care. Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients. CAPI. LinkedIn’s new…

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and…

Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Google denies the accusation, saying Adalytics, publisher of the report, has a track record of publishing inaccurate reports that misrepresent Google’s products and make exaggerated claims, according to Dan Taylor, Vice President, Global Ads at Google….

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. Monetize Insights provides performance intelligence and capabilities, such as: Graphs and comparison charts that tell the full story of ad revenue performance. Filters…

Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream scenario, doesn’t it? Personalization plays a crucial role in various industries, particularly in hospitality….

Google is planning to update its Video publisher policy on April 1, 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. The move aims to streamline policies across various Google products and align them with current industry…

YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. While many advertisers worldwide are finally gaining access…