SEO

Are you looking for some examples of how companies are using AI for SEO successfully? You are in the right place. Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more…

Google has updated the Google search quality raters guidelines and it is now only 168 pages, down from 176 pages – so it takes less time to read. I scanned through the changes and I did not see any massive changes like with the December 15, 2022 update. Google said, “None of these involve any…

The new Yahoo Search experience may launch as soon as a few months from now. Brian Provost, the Senior VP and General Manager of Yahoo Search, said the new Yahoo Search experience will be launching in the very early days of 2024. I believe what may launch first is more of a redesign and rebranding…

Bing announced this week that it may use AI to create your snippets. Bing is calling this “Generative AI Captions” and if Bing uses AI for your snippet, it will label it as such. Bing will add the label when you click on the arrow down on any snippet, it will show next to the…

Google is actively working on fixing the problem it was with showing too much spam for obituary-related queries. Danny Sullivan, Google’s Search Liaison, said “it’s something we’re actively looking at ways to improve.” This was in response to a complaint by Matthew Brown who wrote, “Searching for obituary is both depressing and also a comprehensive…

For the original iTunes version, click here. It was a very busy week, so I apologize for the length of this video, so buckle up and get ready. Not that Google wanted to say that, but changes are coming to Google Search. We saw signs earlier this week that the Reviews update has rolled…

What excites me about SEO is that it’s always changing. You can’t stand still – staying ahead is crucial. Small advantages matter in the competitive battle for audience attention. One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our…

When The Verge published “The people who ruined the internet” on Nov. 1, it caused a shockwave across the search engine optimization (SEO) world. Their writer, Amanda Chicago Lewis, described us in a particularly unflattering way: “So who ends up with a career in SEO? The stereotype is that of a hustler: a content goblin…

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but…

Meta has previewed two new generative AI tools for video asset creation and picture editing. The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts. Why we care. Instantly generating various video assets and image edits reduces the back-and-forth…