SEO NEWS
Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. What’s new: Crypto exchanges and wallets:…
Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution, where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. In this webinar, our panel will discuss: The critical role of execution in…
Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Why we care. Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially increasing conversions by 5%. How it works: Microsoft automated bidding optimizes bids at the auction level in real-time….
SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often waste a lot of time while delivering little in the way of results. Fortunately, Google Search Console (GSC) offers accurate diagnostic information about your website, including rankings and traffic. This…
If you’re reading this, you’ve likely encountered the “Crawled – Currently Not Indexed” error in Google Search Console. Of the 213 Google Search Console profiles I access, 89% have the “Crawled – Currently Not Indexed” error listed in their Google Search Console accounts. (Yes, I counted). As any SEO professional will tell you, it can feel…
The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, an enterprise SEO platform. The finding is based on seoClarity’s analysis of 36,000 keywords. Why…
Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to target the “unknown” category of YouTube users, which likely includes teens. This activity goes beyond the previously reported agreement between…
Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now includes several key enhancements. Faster implementation notification. The form now displays a new notification informing advertisers that requesting changes through a standard or…
Google has fixed the ongoing search ranking bug that kicked off around the same time as the release of the August 2024 core update. Google wrote, “We fixed the issue with ranking. There will be no more updates.” Here is the timeline of this issue: Google initially wrote, “There’s an ongoing issue with ranking in…
The first half of 2024 in SEO land was never boring. Between algorithm leaks, a big core update, AI Overviews (the debut, the blowback and the pullback) and antitrust litigation hovering in the background, the headlines have created a whole lot of noise over the last few months. Forget the noise, though. What are the…