SEO NEWS
I do suspect it is used for evaluations for sure. I suspect in some ways it is used in RankBrain, just not as many people think it is. I also suspect everything could have changed or can change in the future. Microsoft may be testing shopping search filters in the product overlay within the search…
Google seems to be testing showing a promotion for Amazon Prime membership directly in the Google Shopping search results interface. It is this line that has a small Amazon logo and says “Amazon Prime member benefits: Prime members get fast shipping on eligible items, exclusive deals & more.” This also works for Nike membership. This…
John Mueller, a Google Search developer advocate, said on X that Google Search does not use Sistrix’s a virus scanner. Googlebot does not scan documents for viruses as it crawls the web. John wrote, “Google doesn’t use that virus scanner.” John is referring to Sistrix. This is in response to an issue Patrick Heijmans, an…
Google seems to be testing a “posts from” section in the search results. Very much like the popular on Twitter (now X) section but this includes not just posts from X but also Instagram, YouTube and other social networks. Punit spotted this feature and posted about it on Mastodon. I personally cannot replicate this, so…
For the original iTunes version, click here. Google released the November 2023 reviews update on Wednesday afternoon, while the November 2023 core update rages on with a ton of heated volatility. I posted the Google webmaster report for November. DOJ documents released showcase the three pillars of Google’s search rankings and more. Danny Sullivan…
Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how….
In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all advertisers have seen a welcome change to their account performance. Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits….
Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive…
If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always…
As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data…
