SEO

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Smart marketers are using offline conversion tracking to…

“Bogus.” That’s what Microsoft CEO Satya Nadella thinks about Google’s argument that there is actual choice in the search engine market. And artificial intelligence will provide zero advantage or hope for any companies that hope to enter web search – the “biggest no-fly zone of all,” Nadella said. Why we care. The ongoing U.S. vs….

Add Search Engine Land to your Google News feed.     New on Search Engine Land About the author Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and…

TikTok may soon pilot an ad-free subscription service on its app. Code within the social platform suggests that subscribers may soon be able to access content with no interruptions from adverts for $4.99 a month. Screenshots of TikTok asking users if they’d like to upgrade to an ad-free experience were shared by Android Authority. Why…

During the ongoing DOJ antitrust trial against Google, the company reiterated it sometimes shows lower-ranked ads ahead of top-ranked ads.  This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it….

Wix now supports IndexNow, the Microsoft initiative to make indexing more efficient and faster. With that, Microsoft said, “more than 60 million websites are publishing over 1.4 billion URLs per day to the IndexNow API.” This is turned on by default, there is nothing Wix customers need to do. We recently spoke to Fabrice Canel…

Last week, we reported about the new Bing Chat personalized answers feature that uses your chat history to give you a more tailored answer to your queries. But that might only work in Edge, Microsoft’s browser. When I tested this feature, I couldn’t trigger it, so I assumed it was still rolling out. But it…

Google has rolled out some updates to the Search Generative Experience (SGE) the company announced on its blog. One update is that SGE should now respond with higher-quality, more accurate responses, the second update is to write responses on sensitive topics based on Google’s quality and safety principles. Google also released the about this result…

In May we reported Google was testing a “chat with a live agent” button for some local panels within Google Search. Well, that feature might be rolling out more fully now. Joy Hawkins, a local SEO who is on top of things, said she on X, “First time I’ve been able to spot this chat…

Google has announced a new Googlebot, a new Google crawler, named Google-Extended that you can use to control if your content can help improve Bard and Vertex AI generative APIs or future Google AI products. So if you want to disallow Bard from using your content, you specify so in your robots.txt with the user…