Advanced ways to use competitive research in SEO

One of my favorite aspects of SEO is diving into competitive research. It’s illuminating and produces many strategic ideas and content topics. Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have…

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How to fix unassigned traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. This article covers the common causes of unassigned traffic in GA4 and tips to ensure your…

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Google adds new vehicle listings structured data

Google has added new markup and structured data support for new vehicle listings, designed to help car dealerships get more exposure for their listings. “Vehicle listings on Google allows car dealerships to show their for-sale inventory on Google Search and other Google surfaces,” Google announced. This comes with new reports and debugging tools within Google…

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YouTube Spotlight Moments lets brands align ads with cultural moments

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, AI, YouTube can identify popular videos around cultural moments. For example, with Halloween coming up, Spotlight Moments: Lets advertiser serve ads across Halloween-related…

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Google Bag Statue In Brazil Office

Here is an interesting Google statue from the Google Brazil office. It shows a Google bag icon in the form of a statue. I found this on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share…

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Google Search Trending Seller Icon

Google has a new “trending seller” icon for some product results in the search result snippet. This shows an arrow trending up icon next to the words “trending seller” below product results. This was spotted by Ethan Lazuk and he posted this partial screenshot on X: Ethan wrote, “Noticed a “Trending seller” icon for a…

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Google Search Removed Indented Results

Google has stopped the indented results, something Google has been doing for well over a decade. Instead, Google will just list out the result it would have indented in the main results and not indent it under that main result. Danny Sullivan, Google’s Search Liaison, confirmed this on X saying, “We stopped doing “indented results”…

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